Advertising Campaign Strategy: A Guide to Marketing Communication Plans
5th Edition
eISBN-13: 9781305445123
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Additional Book Details
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
| Sold By | Cengage Learning |
|---|---|
| ISBNs | 9780357620250, 9780357666548, 9781305445123, 9781133434801 |
| Language | eng |
| Number of Pages | 430 |
| Edition | 5th |